Nio, a prominent player in the electric vehicle (EV) market, has set a bold target for itself as it aims to achieve a staggering 50,000 monthly deliveries by the fourth quarter of 2025. This ambitious goal comes on the heels of a solid financial performance, as the company reported its second-quarter results, indicating a promising trajectory in the highly competitive EV landscape.
On September 2, 2025, Nio revealed its financial results for the second quarter ending June 30, 2025. The company reported total revenues of 19.09 billion yuan (approximately 2.65 billion USD), reflecting a remarkable 57.9% increase compared to the previous quarter and a 9% rise year-over-year. Although Nio continues to face losses, its net loss has narrowed to 4.995 billion yuan (694 million USD), marking a 26% improvement from the previous quarter and a slight 1% reduction year-over-year. On a non-GAAP basis, the adjusted net loss stood at 4.127 billion yuan (574 million USD), a decrease of 34.3% sequentially and 9% annually.
Strong Financial Outlook
Nio’s gross margin has also shown positive movement, reaching 10%, an improvement of 2.4 percentage points quarter-over-quarter and 0.3 percentage points year-over-year. During the earnings call, Nio’s CEO, William Li, expressed optimism, stating that the company has entered a “new cycle” with all key metrics indicating positive trends.
Q3 and Q4 Projections
Looking ahead, Nio is projecting a strong performance for the third quarter, with expected deliveries between 87,000 and 91,000 units and revenues forecasted between 21.81 billion yuan (3.03 billion USD) and 22.88 billion yuan (3.18 billion USD). Both figures would set new historical records for the company.
As for the fourth quarter, Nio’s ultimate goal is to achieve break-even. During the earnings call, Li disclosed that the company aims to reach a monthly delivery volume of 50,000 units in Q4, a significant target that would position Nio’s sales alongside the market leaders in China’s new energy vehicle sector, such as Leapmotor. This goal translates to a total target of 150,000 vehicles delivered in Q4, nearly doubling the deliveries from Q2.
Multi-Brand Strategy
Li emphasized that Nio’s sales growth starting from Q3 will be propelled by the successful execution of its multi-brand strategy, which seeks to broaden market share across various segments. He noted the strong demand for the Onvo L90 and the all-new ES8, stating that initial estimates of their popularity were conservative.
Record-Breaking Launches
The Onvo L90 has exceeded expectations, achieving a remarkable 10,575 deliveries in its first month. Li remarked, “The robust sales of the Onvo L90 have energized the Onvo brand, leading to increased demand for the L60,” with orders for the L60 reaching new heights in August.
Furthermore, the all-new ES8 is described by Li as the “most competitive model in the high-end large three-row SUV market,” garnering substantial attention and recognition. Pre-sales for the ES8 have commenced, with deliveries set to begin in late September following its launch at NIO Day.
Scaling Production to Meet Demand
To keep pace with the rising demand, Nio is collaborating with its supply chain partners to boost production capacity. Li anticipates that monthly production for the Onvo L90 will hit 15,000 units by October, while the ES8 is expected to reach the same capacity by December. These increases are critical in achieving the ambitious 50,000 monthly delivery goal in Q4.
Future Aspirations and Margin Goals
Nio’s Chief Financial Officer, Yu Qu, stated that with the Onvo L90 and all-new ES8 operating for a full quarter in Q4, the company aims for a vehicle gross margin between 16% and 17% to reach its break-even target. Li also set a long-term gross margin target of 20%, detailing that the Nio brand aims for 20% and strives for 25%, while the Onvo brand targets over 15% and the Firefly brand aims for around 10%.
Li credited Nio’s cost competitiveness to sustained investment in research and development and effective cost control measures.
Looking ahead, Nio plans to launch two new large SUVs under the Nio brand—the ES9 and ES7—next year, in addition to the Onvo L80 set for delivery in 2026. “These three new large SUV models will further enhance the company’s product competitiveness,” Li concluded.
Challenges Ahead
While the target of 50,000 monthly deliveries is undeniably ambitious, it’s worth noting that only Leapmotor achieved this sales figure among new energy vehicle startups in August, selling 57,066 units. In contrast, HIMA, which offers vehicles priced similarly to Nio’s, sold 44,579 units during the same period. Therefore, reaching a monthly sales volume of 50,000 units presents a considerable challenge for Nio.